'tsundoku' - A Japanese word describing the growing pile of unread books next to your bed.
Bali, Winter 2015
Zero to One by Peter Thiel
It was a bad habit. One tap on amazon and bang there it was on my kindle. I’d fleetingly read a review and, before I’d considered a sensible swipe-by, my curiosities or aspirations had slapped me round the face and it was too late. I’d become a heavy user.
We needed to fix our problem of starting but not finishing books. Rebel Book Club was about to begin. Full story.
London, May 2015
Happiness by Design by Paul Dolan
Returning to London Ben and I committed to doing this every month — one book, one meet-up, one cocktail — and we decided to invite people to join us.
Our first meet-up took place on the roof of Virgin HQ drinking Duppy Share rum in the Spring sunshine.
London, Morocco, Tedx
Books 2 - 30
A year on and we’d eaten our way through 12 mind-opening, habit-forming, career-shifting reads. Our 100+ members voted from a themed short-list of three each month. We started Sunday night ‘power hours’ (switch the wifi off and get your read on) and Mix & Muddle bespoke cocktail fuelled meet-ups across London’s best co-working and startup spaces including Airbnb, WeWork, Work Life & Huckletree. We breakdown what we’ve just read and hunt for clues that we can apply to our daily lives and mindsets. We try and focus our discussions around what the book can positively lead to, rather than whether we simply liked it or not.
We also took our club on tour to Morocco!
Oxford, Bristol & someone called Seth
By mid 2018 we'd grown to 350 active members and conquered 44 books (and cocktails) across a diverse set of themes and collectively read over 2.5 million pages. We piloted RBC in Oxford and Bristol, and in December joined forces with marketing guru Seth Godin.
Barcelona, Berlin & Brighton
As members spread from London they asked if they could take Rebel Book Club with them, so with a strict policy of only opening in cities beginning with B we've followed their lead.
Members start volunteering in schools with Bookmark Reading to help increase child literacy in the UK.
Full stack remote
Books 56 +
At the end of 2019 we crowdfunded to take the club to the next level. Then Covid-19 landed and everyone went home.
The good news is that reading, conversation & community is not cancelled and we now run 2 x remote meets a month with authors & experts that 250+ members attend a time.
We've also seen our international membership expand with knowledge-hunters joining us from the US, Brazil, New Zealand, Algeria, UAE & Indonesia.
August 2020: Published 'How We Choose What We Read' Reports
Never stop learning. Build better reading habits, diversify your knowledge, & connect with a forward-thinking community.